Treasury Committee 2026: BD + Marketing + Growth Wishlist

Community
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Treasury Committee 2026: BD + Marketing + Growth Wishlist

Following recent Treasury Committee discussions, we’re opening this thread to gather community input on a wishlist for Network Growth, Marketing, and BD initiatives. As we shift more conversations onto the Forum, we’d love your contributions here.

Context: recent TC in-person discussions emphasized shifting from a mostly builder-focused approach toward a more balanced strategy that also drives user acquisition, ecosystem visibility, and liquidity strength. This includes:

  • Marketing & Growth: major product launches (USDCx, Dual Stacking), user funnels, and broader awareness.

  • Builder Onboarding: events, hackathons, Code4STX, early-stage support.

  • BizDev & Community Programs: partnerships, new initiatives, and liquidity incentives.

  • Liquidity Management: deepening DeFi liquidity and reducing spreads across CEXs/DEXs.

  • Critical Integrations: stablecoins, bridges, fiat on-ramps, custody, and SIP-010 support for teams preparing TGEs.

You can read more about outcomes from the Treasury Committee discussion put forth by the Endowment.

To build off of these ideas, we’re creating a working Wishlist and seeking input from the community. These are items that could meaningfully push ecosystem growth, including (but not limited to):

  • KOL expansion + broader brand distribution

  • Partnerships to unlock new audiences or liquidity (moonshot ideas are welcomed)

    • Examples like Phantom, Metamask, Fireblocks, Tether, CashApp, Robinhood, and Hyperliquid

What should be on the wishlist for Network Growth, Marketing, and BD in 2026? This will be a living list we’ll constantly refer to.

  • What should be added to this wishlist based on what you see happening in the ecosystem?

  • Which items feel most impactful for user growth or liquidity, and why?

    • How does this support what you are building?

    • What long-term impact/ROI does it provide for you?

  • Are there partnerships, programs, or opportunities we’re overlooking that would materially move the needle?

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During the latest Deorganized Stream discussing the Treasury Meeting, there were mentions of all apps (BFF, Zest, Herm..) except Alex Labs

However since the 2nd hack there has been almost zero mention of Alex from anyone at Stacks. In the spirit of transparency are you able to give any feedback to why that is. Alex states they are still very much part of the Stacks ecosystem. However between no mentions of them from Stacks, no posts from the 3 Alex founders themselves and very little in terms of updates it appears they have been abandoned/excluded. Are there plans to include Alex in future communications/posts in an attempt to keep/gain more user/defi activity for STX? Thank you.

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Hi there – happy to respond. No dapp for deployment has been decided from the Endowment’s perspective. We will publish our criteria for the standards that must be met for us to deploy working capital (TVL, security, audits, integrations needed for MPC wallets, etc.), ensuring transparency for the ecosystem.

For what it’s worth, we regularly host a weekly strategy session with the DeFi teams to ensure they always have a direct line to Endowment on their needs (liquidity, security, Clarity features, Blockchain upgrades). Alex Foundation does participate alongside all the others. As key findings, trends, and user acquisition strategies develop, we look forward to publishing them here on the Forum (with the dapp’s permission).

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Thank you for the follow up, much appreciated.

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You’re so welcome! Keep the questions coming

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Have an off topic request (was unable to start a topic).

The Miamicoin community is trying to wind down the project. Project creators Publius.btc and Whoabuddy.btc informed the community April 2024 they would attempt to have the City of Miami void the STX gift agreement to disperse that treasury to Miamicoin holders. So far the city has not given any answer to this and basically ignored all requests.

Communications from Whoabuddy and Publius have been extremely poor. With Whoabuddy maybe posting every few months and Publius last posting October 2024 then not again until October 2025 in the citycoins discord.

Despite repeated attempts at questions from the community many are largely ignored by Publius/Whoabuddy and for long periods of time.

Citycoins onboarded many users to STX and brought with it a large amount of capital. Seems inappropriate and bad for STX that the creators of this project would continually avoid any attempt of being responsive. Any assistance on this issue would be appreciated, thank you again.

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Are there already some concrete plans for KOL expansion + broader brand distribution & Partnerships to unlock new audiences?

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Hi @chistx2005 – I’m happy to reach out to the project creators to flag this matter. Hope to see it resolved soon!

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Hi @Stacker1 – plans are underway with Stacks Labs (@RickSebastiaan is leading this charge) in conjunction with leaving room for the new CMO when hired to expand as they see fit.

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Didn’t know Rick was still with Stacks, he’s been radio silent for at least three months now on Twitter…

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Please check the latest Townhall where he gave update.

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A summary here! Stacks Monthly Townhall – Recap | December 2025

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  1. First for me is price action. cause most devs are leaving cause of the price action.
    2. Support grass root content creators.
    3. put out more fun and enticing contents
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Thanks!

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Discord was updated, thanks very much. Will reach out if communications stall again (hopefully not). Happy New Year.

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Glad to hear it :slight_smile:

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My perspective comes from leading a Bitcoin L2 in Nigeria.

  1. Builder hubs are the most reliable growth engine I’ve seen in Africa. One-off hackathons can create a spike, but builder hubs create a culture — weekly momentum, people shipping, beginners becoming contributors, and teams forming naturally. In Nigeria especially, when there’s a consistent physical/communal place to learn + build, adoption stops being “online hype” and becomes “real people with real skills.”
  2. Invest more in “local relevance primitives” (things that feel familiar, solve real daily problems, and translate existing behavior on-chain/off-chain cleanly)
  3. Ship reference apps + templates that let builders combine tools (wallet + stablecoin + ramps + liquidity + UX patterns) into products people already understand.
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Hello, early Stacks investor here (not a coder). I would like to put a digital family history on the blockchain which enables digital photograph upload, voiceover storytelling, and text. Currently, you can do this, but in separate apps, and off-chain. Thank you.

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I wanted to add something to the Marketing & Growth / broader awareness wishlist. I already posted about this briefly on X.

I think it would be really cool if Stacks focused more on advancing and promoting BNS. Self-sovereign identity is what brought me (and many others) to Stacks almost 10 years ago, starting with .id domains on Blockstack. I found it fascinating, and it had a real cyberpunk vibe.

The introduction of .btc brought BNS closer to the Bitcoin brand and helped create a strong community feeling on X around Bitcoin and Stacks. Although there’s been some progress over the years with BNSv2 and other initiatives, I think we should explore more ways to advance BNS further. Orange Domains is doing some interesting things with .locker, and I’d love to see that kind of innovative thinking applied to .btc as well.

IMO, .btc is the strongest brand / community artifact we have, and it would be worth building on it even more. Just wanted to share this - curious how others are thinking about it.

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Thinking out loud - but might be a way to do this through NFTs / Bitcoin Ordinals.

A while ago, I inscribed all the voicemails from my late Father.

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