Treasury Committee 2026: BD + Marketing + Growth Wishlist
Following recent Treasury Committee discussions, we’re opening this thread to gather community input on a wishlist for Network Growth, Marketing, and BD initiatives. As we shift more conversations onto the Forum, we’d love your contributions here.
Context: recent TC in-person discussions emphasized shifting from a mostly builder-focused approach toward a more balanced strategy that also drives user acquisition, ecosystem visibility, and liquidity strength. This includes:
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Marketing & Growth: major product launches (USDCx, Dual Stacking), user funnels, and broader awareness.
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Builder Onboarding: events, hackathons, Code4STX, early-stage support.
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BizDev & Community Programs: partnerships, new initiatives, and liquidity incentives.
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Liquidity Management: deepening DeFi liquidity and reducing spreads across CEXs/DEXs.
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Critical Integrations: stablecoins, bridges, fiat on-ramps, custody, and SIP-010 support for teams preparing TGEs.
You can read more about outcomes from the Treasury Committee discussion put forth by the Endowment.
To build off of these ideas, we’re creating a working Wishlist and seeking input from the community. These are items that could meaningfully push ecosystem growth, including (but not limited to):
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KOL expansion + broader brand distribution
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Partnerships to unlock new audiences or liquidity (moonshot ideas are welcomed)
- Examples like Phantom, Metamask, Fireblocks, Tether, CashApp, Robinhood, and Hyperliquid
What should be on the wishlist for Network Growth, Marketing, and BD in 2026? This will be a living list we’ll constantly refer to.
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What should be added to this wishlist based on what you see happening in the ecosystem?
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Which items feel most impactful for user growth or liquidity, and why?
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How does this support what you are building?
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What long-term impact/ROI does it provide for you?
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Are there partnerships, programs, or opportunities we’re overlooking that would materially move the needle?