Kicking off a Marketing Working Group

Working Groups Marketing
#1

Hi all,

The launch of sBTC and the Nakamoto upgrade set a strong technical foundation for Stacks.

Now is the perfect time to put a renewed focus on marketing and go-to-market for the Stacks ecosystem. The community, led by Diego of Bitflow, has rallied around establishing a Marketing Working Group to capitalize on this moment.

Key Details:
Goal: The Marketing WG’s goal is to increase Stacks awareness, making Stacks impossible to ignore. The WG is data-driven and will measure success against the core social Lunar Crush metrics (this is a placeholder metric, and we’re actively working to improve our data benchmarks).

Schedule/timeline: We will meet on Thursdays at 10:30 AM ET. Also, the community has decided to rally around a sprint until Bitcoin Vegas. We will reassess the strategy after the conference.

Async Comms: We’ve created a dedicated channel in the “Unofficial Stacks” Telegram group for quick communication and updates. If you’re not in the group, please reach out to the owner Reubs for an invite.

Action Focus: As a Working Group, we focus on specific initiatives to meet our stated goal. Each initiative will have an owner. During weekly calls, we will give updates/lessons learned from existing initiatives and propose and prioritize new initiatives. Bitflow is hosting a Notion tracker of existing initiatives to track progress.

Feedback and Community Input: The WG is open to the community. If you want to get involved or share feedback on the structure, leave comments here or join the “Unofficial Stacks” Telegram group. You can also DM me on Telegram @grant_nissly (or leave a comment here) to be added to the weekly calls.

Thanks all :orange_square:

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#2

Hey everyone, awesome to see this Marketing WG coming together! :rocket:

Thank you Grant for leading the way here and helping get this Stacks Marketing Working Group off the ground. As you have said in previous calls, this is an experiment, and building in the open is a big challenge.

We’re on a mission, to make Stacks Impossible to Ignore, this is the best time to get involved and bring new ideas to the table, while, our north star, remains Activating the Bitcoin economy.

If you’re looking to contribute, please drop your ideas below, and we’ll do our best to get you the support, resources, and tooling to make it happen.

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