Community Marketing Working Group (WG) #4 – Meeting Recap | Wed, 7 Jan 2026

Working Groups Marketing
1

Date: Wednesday, January 7, 2026, at 11am ET

Hosted by: Brandon - Community Growth at Stacks Labs

Duration: ~45 minutes

1. Agenda Overview

  • About Community Marketing Working Group

  • Major Product Updates & Launches from Builders

  • Stacks Labs Marketing Initiatives

  • DeGrants Exposure & Testers Support

2. Key Meeting Highlights

About Community Marketing Working Group

  • Focus on collaboration and support among Stacks Ecosystem marketers

  • Sharing projects and advice

Major Product Updates & Launches from Builders

  • Bitflow - Diego

    • HODLMM Audit and Launch Preparations:

      • Final stages of HODL beta, waiting for a full week of stability.

      • Code frozen, multiple audits completed.

      • USDCx and BTC pair focus with decentralized KYC-free on/off ramping.

      • HODLMM launching soon within weeks.

      • Additional pairs and bridges going live soon.

    • BFF Army Education Initiative:**

      • New portal with self-guided videos for LP management.

      • Six-part video series completed.

      • DeFi bootcamps rolling out in multiple languages.

      • Central educational hub at bff.army for DeFi and Bitcoin learning.

    • Ultimate Developer Championship (UDC) - Jacob Brown update

      • Bitflow-focused hackathon with recurring potential for other projects.

      • Developer story focus beyond just coding.

      • Daily livestreams with a finale. Tentative February timing pending HODLMM launch.

  • Zest - Noam

Stacks Labs Marketing Initiatives

  • USDCx Campaign Preparation:

    • Waiting for all apps to fully support/integrate before launch.

    • STX giveaway planned.

    • ZeroAuthority bounty campaign planned which preceding the main campaign.

  • Content and Community Expansion:

    • Webinar series will continue as they’ve work well on social - next session Tuesday January 13th https://luma.com/h8fnnez4

    • Scaling into Spanish-speaking accounts next.

    • X Articles performing really well on X algorithm.

  • STX Legion Program:

    • Moving to Discord with a tiered participation system.

    • Developing a clear application and progression path for participants.

  • Community Sentiment AI Tracking:

    • AI tool tracking sentiment across platforms - by Brandon. More to come on this after further testing.

DeGrants Exposure & Testers Support

  • Diego raised visibility for DeGrants builders, asking how to spotlight their apps and progress

  • “Demo Day” Concept discussed:

    • HeroGamer suggest how about a Pitch Day / Demo day format a concise way to understand all going on.

    • Brandon mentioned HackerHouse Demo day in Buenos Aires Dev Connect format worked well.

    • And PeaceLove also likes this idea as it produces content which can be shared always.

    • 2-3 minute presentations per project in webinar format.

    • Can leverage Kate’s StacksSnacks weekly highlights for extra DeGrants projects highlight.

  • Testing Resources Available:

    • PeaceLove seeking testers for projects Rapha’s project Pillar.

    • Ayomi offers testing group - requires benefit discussion for larger groups

:speech_balloon: Key Speakers Insights

  • Diego: Provided updates on Bitflow HODLMM launch and BFF Army initiatives.

  • Brandon: Discussed USDCx campaign and community sentiment tracking.

  • PeaceLove: Highlighted the importance of showcasing DeGrants recipients and mentioned the Pillar project seeking testers.

  • Noam: Highlighted the upcoming Zest V2 launch and noted the growing impact of clips and articles on social media.

  • HeroGamer: Leverage Pitch Day / Demo day format for DeGrants builders exposure.

Things to Celebrate

  • Successful completion of the six-part video series for BFF Army.

  • Progress on USDCx campaign preparations.

  • Positive momentum and community engagement.

Action Items / Next Steps

Topic Responsible Next Step Timeline
STX Legion Progression Path Noam, Reubs, Jackbinswitch, Brandon Provide a structured way for people to join and advance within the program which can be easily managed by the program admin. Ongoing

:megaphone: Call to Action

  • Builders: Join the Stacks Discord → Go to Pick-interests channel to claim “Builder” role to access #Marketing channel

  • Community Members:

    • Get your Stacks-compatible wallet ready and be prepared to participate in the upcoming on-chain USDCx launch campaign.

    • Tune in the next session Tuesday January 13th Bitcoin Capital Markets webinars series

  • Educators & Creators: Share your best DeFi guides, threads, and walkthroughs for inclusion in the BFF Army portal so users can quickly onboard ahead of the launch.

Notice: Next Community Marketing WG meeting extended to 45 minutes as 30 minutes usually not enough due to high WG activities → Add to Calendar

→ Previous weeks recaps