Hey Stackers,
As part of the SIP-031 roadmap, Stacks Labs is gearing up to become the new growth engine for the ecosystem and one of the first big hires will be a Chief Marketing Officer (CMO). We’d love your input before the role opens up.
If you’re a longtime contributor, a builder, or just have strong feelings about the Stacks narrative, your take will be important in shaping this role. Below are some questions to consider as you weigh in:
- What do you want in a CMO for Stacks Labs?
- What should the CMO optimize for (brand, growth, community, something else?)
- What marketing efforts is Stacks not doing today that it should be?
- What audiences should Stacks be focused on?
- What partnerships or integrations should be targeted?
- How should Stacks measure marketing success - adoption metrics, media mentions, community growth, on-chain activity, or something else?
- What’s one bold, unconventional marketing idea you’d like to see tried?
…
Below is a draft job description to give you a sense of the scope under consideration. Take a look and let us know if you think anything’s missing or needs adjusting. For example:
- Are there functions, context or responsibilities missing in the draft?
- Would you change or revise any of the listed requirements?
- What other marketing teams, campaigns, or strategies should be looked to as inspiration?
Chief Marketing Officer (CMO) @Stacks Labs
Location: Remote (US)
Reports to: CEO at Stacks Labs
Type: Full time / Executive
What You’ll Do
- Own the Narrative: Make Stacks synonymous with “Bitcoin Layer 2” in every conversation, from crypto Twitter to the Financial Times.
- Engineer Growth Flywheels: Design and deploy campaigns that turn liquidity → users → builders → liquidity, on repeat.
- Launch Big, Win Bigger: Orchestrate global go-to-market plays for protocol upgrades, sBTC features, and high-impact partnerships.
- Ecosystem Supercharging: Work with builders and DeFi protocols to amplify their launches, boost TVL, and drive network effects.
- Build the Army: Grow and lead a distributed team of community builders, growth marketers, and creatives who live and breathe Stacks.
- Measure Everything: Run high-velocity experiments, track what works, and double down with precision.
- Be Everywhere: Conferences, podcasts, panels — you’ll help make sure Stacks has a magnetic presence in every corner of the industry.
- Collaborate with Titans: Work hand-in-hand with exchanges, wallets, DeFi protocols, institutions, and media to make Stacks unmissable.
Qualifications
- Battle-tested marketing leader with 8+ years of senior experience, ideally in crypto, fintech, or high-growth tech.
- Operator mindset — you’ve built and scaled brands, grown communities into the millions, and driven user adoption at speed.
- Deep understanding of crypto markets, DeFi ecosystems, and Bitcoin’s unique role in Web3.
- Track record of turning big budgets into bigger impact — and proving it with hard numbers.
- Comfort in the chaos of early-stage — scrappy when you need to be, but capable of scaling processes fast.
- A storyteller’s brain with a growth hacker’s playbook.
Why Join Us
- Tech to win: sBTC + Nakamoto is the most secure, trust-minimized way to bring Bitcoin into DeFi — and it’s ready now.
- Once-in-a-decade timing: The Bitcoin economy is about to explode. You’ll be at the center.
- Global reach: A passionate, growing community in every major crypto market.
- Ownership: This is your marketing machine to build. You set the tone, the pace, the playbook.