It would be great if we had a logo we could add to our websites, blogs, etc, to indicate support of and/or participation in the community. The back links would also help with blockstack.org’s search ranking and discoverability.
Is anything available or in production?
Yeah, we should totally have a Blockstack badge, similar to the Mixpanel badge that they get sites to put up. It could be something that indicates that it’s “made with blockstack.”
Also, here’s a repo with a bunch of versions of the Blockstack logo:
Great idea @larry. We definitely should have something like that. I think @ryan has linked you to the logos. I will schedule in the design of a badge type feature in the coming week or so. Then once complete I can upload the design for you to build. How does that sound?
Great! Thanks for the link @ryan. Would be great if they were SVG - would make it easy to edit & display.
Sounds great!
We were drawn to — in a totally friendly way — take a look at the new Blockstack logo.
We imagined it only as a way to show we care.
We love the stereoscopic movement and the implied stack/depth. It gives it an ‘decentered’ identity, so to speak.
What we did was look at the ‘negative space’ when small and thought the ‘light’ in the logo could be increased to (counter intuitively) give it more ‘stability.’ (When small particularly.) Seems Blockstack lends stability to decentralization, so to speak.
It may not be quite right, but there are our “two bits” (maybe 4, 8 or 12) — we’d buy you beers if we were there . . .
Love to know your thoughts!
Cheers!
Note: Original on left.
The idea worked well for Intel. Having this plastered on everything with their chips has been a hugely successful branding program and helped make them a household name with consumers worldwide.
Hope it helps. We see adjustments which could be made but don’t want to get ahead of ourselves or everybody… 
Awesome to be chatting about this @Herelab and thank you for the input. Happy to here there are other stereoscopy fans out there.
We look at “whitespace” as a way to balance and add focus to certain elements and guide the viewers eye smoothly from one communication piece to the next.
In this instance, we are utilizing the very limited whitespace we can and have actually applied this model to our icon design principles for applications being built on Blockstack. See here: https://github.com/blockstack/designs/issues/86
And lastly, we are taught in design to make use of whitespace and not fill space for the sake of filling it. “Ideally,” every icon should have 3 sizes. Larger icons should increase the amount of whitespace as they scale up so that the audience can be drawn in from the edge of the icon into the focal point. As the icon scales down, you would want to increase the size of the focal point in order to see the object easier.
Great to have this conversation @guylepage3!
As the icon scales down, you would want to increase the size of the focal point in order to see the object easier.
We agree. As you scale with this particular mark, there are two “negative space” impacts.
Our design training suggests marks should work in black and white and in color. In other words, “value” has as much impact on the eye as does “hue.” When sized down, the red/magenta in the mark is eliminated/blends with the background, largely because of “value shift” at small size — It loses color strength when scaled down.
As a result, the overall composition would need to be adjusted to 1) allow more “light” (negative space) and, as a result the circles would need to increase in size (giving the magenta more “light”) and the “empty” space within the bounding background would be reduced…
You kinda have to “make a deal with the devil” here. Don’t want to lose the delicate “shift” in larger sizes, and don’t want to lose the shift entirely in smaller sizes…
This was just a 10 minute exercise. We’d lay out 10 exercises to get to the final set if we were in the same room together. Great to be in the same chat room!
Definitely. So we have not yet had the time to exercise B/W and a few other traditional design processes as of yet but will definitely keep the iterative process moving as we play with the design more and more.
You kinda have to “make a deal with the devil” here. Don’t want to lose the delicate “shift” in larger sizes, and don’t want to lose the shift entirely in smaller sizes…
I disagree actually. I have been playing with the idea of creating a product that allows quick export of logos with “responsiveness” in mind. There have been quite a few others who have had some very cool suggestions for responsive logos/bugs that I feel are strong solutions.
i.e. https://designmodo.com/responsive-icons/
We are in the very early stages of creating a new process for open source design contribution. We could really use your assistance with getting this process started and defining how it should work if you’re at all interested?
