And we can avoid the “we’re making a browser” “oh wait we’re not making a browser” “oh no wait again, we are in fact making a browser”.
My experience is that you cannot execute a “generic” phrase for communications. You need to have a goal in mind and execute that goal with as short of a sentence as possible. Be direct and bold. People are inundated with messaging. If you “halfway commit” a message. You’ll get the same response from the audience.
We need to execute messaging for today. And run with it. If we need to change the messaging, we can change it. I feel we do need to keep this simple but installing a browser means that there is an app with a GUI of some kind. Like a traditional browser app. That is very confusing to say as we are currently making your existing browser accessible to this new “internet.”
We say “blockstack is making a browser addon” (or plugin or extension or portal or gateway or upgrade).
I feel we are installing a “system” or “platform” or “portal” that allows the user to access the “Blockstack internet.”
Therefore I would like to propose the following;
- Blockstack Browser OS
- Blockstack Browser Platform
- Blockstack Browser System
- Blockstack Internet Portal